Page Builder Sandwich
Today's entry: page building for WordPress without the lock-in
Here is a builder that works inside the editor WordPress already gives you. Page Builder Sandwich saves each page as standard blocks, loads only the styles a page really uses, and adds a checker that spots missing image descriptions and weak contrast while you work. Start on the free plugin, or open a 14-day Pro trial with no card for the theme builder and the WooCommerce store designer.
The pitch
Trackside with Page Builder Sandwich
Page Builder Sandwich is a WordPress page builder whose pages are plain WordPress blocks rather than shortcodes or a private format. WordPress, your theme and your SEO plugin can keep reading them whatever you add later. Work in the standard block editor, or open Sandwich Studio, a full-screen visual editor with a layers panel, undo history, a command palette and keyboard shortcuts.
A page loads just the styles for its own blocks, taken from your uploads folder, using neutral class names and no generator tags. A measured test page gained +0.5 kB and made 0 requests to other companies' servers. While you build, a free accessibility checker points out missing alternative text and weak colour contrast.
The free plugin comes with 44 blocks and 20 website kits. Pro adds 68 blocks and 8 kits, plus a form builder, popups, A/B tests, a theme builder, a design system, a WooCommerce store builder and imports from Elementor, Divi, Beaver Builder, WPBakery and Figma. AI agents such as Claude, ChatGPT and Cursor can create pages via the MCP server with 150 tools.
Since 2015 it has been a WordPress page builder; version 6 is a new builder from the ground up. Zinn Digital® Ltd develops, sells and supports it, and Neil Lock builds it.
Under the hood
- Plain WordPress blocks hold your pages, with no shortcodes
- Sandwich Studio, a full-screen editor offering layers, undo history and a command palette
- 44 blocks at no cost, plus 68 extra in Pro
- 20 website kits at no cost, 8 extra in Pro, and section patterns
- Each page gets only the CSS it needs, served from your own site
- An accessibility checker covering alternative text and colour contrast
- A site design panel that follows your theme's theme.json
- An MCP server offering 150 tools to Claude, ChatGPT and Cursor
- Pro includes forms, popups and A/B tests
- Pro includes a theme builder, dynamic content and query loops
Pricing
Pricing model: Freemium
There is no cost for the plugin and no time limit. Page Builder Sandwich Pro is billed yearly or monthly for 1 site, 5 sites or unlimited sites, and every option starts with a 14-day free trial without needing a card.
Quick answers
Does Page Builder Sandwich cost anything to use?
The plugin costs nothing and has no time limit, with 44 blocks, 20 website kits, Sandwich Studio and the accessibility checker included. Page Builder Sandwich Pro layers on 68 further blocks, forms, popups, A/B tests and a WooCommerce store builder, and it comes with a 14-day free trial that needs no card.
In what format are my pages stored?
They are kept as regular WordPress blocks rather than shortcodes or a private format. That means WordPress, your theme and your SEO plugin can all read them, and a page keeps showing its content even when the plugin is turned off.
Is there a speed cost to using Page Builder Sandwich?
A page pulls in just the styles for the blocks it contains, served from your own site. In a measured test page the addition was +0.5 kB, with 0 requests going to other companies' servers, and the phone Lighthouse score held at 100.
Is switching over from Elementor or Divi possible?
Yes, through Pro. Pages from Elementor, Divi, Beaver Builder and WPBakery are turned into blocks, a report lists anything worth checking, and the original pages are left untouched.
Which company is behind Page Builder Sandwich?
Zinn Digital® Ltd develops, sells and supports Page Builder Sandwich, while Neil Lock is the person who builds it.
Race history
Speed measured on a clean WordPress site (new tab)
Page Builder Sandwich 6.28.0 added 0.5 kB to a page and no requests to other servers; the Lighthouse performance score on phones stayed at 100.
Version 4.0 on its first birthday (new tab)
Version 4.0 was released on the product's first birthday, with an enhanced user interface.
Version 3.0 (new tab)
Version 3.0 rethought the builder's interface, ten months after the public release, with around 6,000 active installs at the time.
Shortcode mapping announced (new tab)
Shortcode mapping was announced to support 800+ plugins and 2,000+ shortcodes inside the builder.
Free Lite version released (new tab)
A free Lite version of Page Builder Sandwich was announced, a trimmed-down edition of the premium plugin.
Also racing
TranzlyWordPress plugins